![]() Instead of seeing a generic ad for Target’s new line of air fresheners, users could be offered a discount on a specific item they were considering buying for weeks. ![]() ![]() Users who decline to opt out may see more relevant ads on their social media feeds or in their apps. “Ads in general are an interruption…and get in the way of the service.” The pros and consĪpple is giving users the power to choose, and both options have some benefits. “No one wakes up and says, I can’t wait to see some good ads today,” Beck said. Meanwhile, Google is adding its own identifiers to help track user behavior as it phases out third-party cookies and considers privacy features for Android that would be similar to those from Apple.īut for users, the functionality of their apps is not expected to change, even if they opt out of being tracked. The only change users may see are ads that are less relevant. ![]() Facebook has warned that the change will hurt small businesses the most, as they often rely on the Facebook ads to reach their customers. ![]()
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